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Research papers

A radical approach to life style research in the definition of new publications and mass communication

This paper shows how a radically new approach to life style research can lead us to more effective and persuasive mass communications, and how to detect what kind of new publications will be viable and of high vitality.

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: Michaël Burke, Bernard Cathelat
June 15, 1974
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Citation

Burke and Cathelat (1974a, June 15). A radical approach to life style research in the definition of new publications and mass communication. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/a-radical-approach-to-life-style-research-in-the-definition-of-new-publications-and-mass-communication


Research papers

The Kansas City milkman and other stories

First of all, a magazine or a newspaper is an object, something that you can touch and handle, something that - with a few exceptions - you have to buy with your own money. Let us take the example of a magazine; its format, its weight, the quality of...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Jean Mée
June 15, 1974
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Citation

Mée, J. (1974a, June 15). The Kansas City milkman and other stories. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-kansas-city-milkman-and-other-stories


Research papers

Reader typologies and circulation research

This paper begins with a discussion of the aspects of The Economist's editorial and circulation which led to the commissioning of this research, together with a general background describing the publication and the information that was available from...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Authors: A. J. B. White, Michael St. C. Hannah
June 15, 1974
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Citation

White and Hannah (1974a, June 15). Reader typologies and circulation research. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/reader-typologies-and-circulation-research


Research papers

Research for editors

Editorial Research is regarded in these notes as research having any bearing upon a publication's design, content, style, and philosophy - political or otherwise. It may also, of course, have bearing upon aspects other than the product itself, i.e....

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Brian Allt
June 15, 1974
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Citation

Allt, B. (1974a, June 15). Research for editors. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/research-for-editors


Research papers
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Citation

Noordhoff, J. D. (1972a, June 15). Summary of the seminar . ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/summary-of-the-seminar-


Research papers

The marketing goals of the publisher

What are the marketing objectives of a large publishing house, and where are the problems? The activities of a publishing house are divided along classic lines into the major activities of advertising, editorial and distribution. In the field of...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Hubert Burda
June 15, 1972
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Citation

Burda, H. (1972a, June 15). The marketing goals of the publisher. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/the-marketing-goals-of-the-publisher


Research papers

Discussion group II

The topics under discussion in our group did not particularly concern today's subjects . We have been talking about a subject that had our special interest: "editorial research in the broadest sense", thereby adding another session to our programme.

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: R. W. Kalusche
June 15, 1972
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Citation

Kalusche, R. W. (1972a, June 15). Discussion group II. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/discussion-group-ii


Research papers

Discussion group III

Group C, meeting for a total of four hours, generated a lively and well informed discussion. Of particular value was the relationship of an impressively wide range of comparable practical experience to the subjects debated. Although discussion did...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: W. D. McClelland, R. A. Davie
June 15, 1972
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Citation

McClelland and Davie (1972a, June 15). Discussion group III. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/discussion-group-iii


Research papers

Discussion group I

The study groups in this seminar were rather large with well over 30 people in each group. However, they were widely spread in terms of both nationality and experience, and in study group A this resulted in lively and informed discussion. The opinion...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: J. Barter
June 15, 1972
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Citation

Barter, J. (1972a, June 15). Discussion group I. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/discussion-group-i